Impact StrategyBrand & CommunicationResponsible AIBoard & Governance
About me
For twenty years, I’ve worked between worlds most people keep apart: business and social impact, strategy and storytelling, technology and the people it affects.
I’ve launched new businesses inside IKEA, built a tech-for-good movement across 120 countries at Tech To The Rescue, and sit on the board of Benev.ai. Each time, the breakthroughs came from designing strategy, story and technology together. That’s the approach I bring to every community, organisation and institution I work with.
It’s true in my life, too. I’ve lived in five countries, speak six languages, and am raising three trilingual boys in a country that wasn’t on my original plan.
My motto
“Nothing important has ever moved in a straight line. In the age of AI, every decision can help or harm more people, faster.”
Project-based engagements
A future we want to live in — and the strategy to build it.
I work with businesses and nonprofits to launch impact strategies built for what’s next. Together we find where you can create the most value for people and planet, set the route to get there, and build the evidence that proves it’s working.
Your story, your voice and your point of view — on the page and on stage.
Impact only counts if people understand it. I shape storytelling, brand voice and thought leadership that make your work credible. Brand strategy, thought leadership and campaigns to bring yout perspective into the right rooms.
A team that makes AI decisions deliberately.
I coach teams planning, building or reviewing AI to name the risks and friction that quietly stall projects — and to talk about them openly, before they cost trust. Using my Responsible AI Compass, we work through four areas where conscious choices matter: purpose, tech, governance, and people & planet.
I lead product and partnerships at Umano.Atlas, helping local councils and organisations tackle the loneliness epidemic with evidence and local data.
Umano.AtlasBenev.ai does responsible AI risk monitoring for the social sector. It helps funders understand and monitor AI risk across their portfolios, and helps individual organisations identify, address, document and revisit risks in their own AI deployments.
Benev.aiI teach Innovation & Design Thinking in the Business Strategy and Leadership master’s programme at FABIZ, Bucharest Academy of Economic Studies (ASE).
Business Strategy and LeadershipThe NONLINEAR Podcast
The podcast is where I explore the idea behind my work: change that matters rarely moves in a straight line.
I speak and moderate panels on impact, innovation and responsible AI.
Human-Centered AI for Entrepreneurs
The Bridge Summit, Warsaw — June 2026
Responsible AI Practices & Needs for the Development Sector
SKOLL / The Marmalade, Oxford — April 2026
Human-Centred AI Hackathon
IDEO, London — April 2026
Contact
Tell me what your community, organisation or institution is working towards — impact strategy, brand and communication, a speaking invitation, responsible AI coaching, or a board or governance conversation.
I take on a limited number of projects each year. I welcome a conversation about what you’re building.
contact@nonlinearimpact.orgWarsaw, Poland · Working across Europe
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